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The number of foreign tourists in Tallinn is on the rise and more than half of the city residents think that there should be more of them. From the point of view of the future of Tallinn's foreign tourism, it is important to invest in activities that increase the attractiveness of the city as a destination and to maintain a stable economic environment aimed at increasing competitiveness.

Tallinn has shown progress in the Global Destination Sustainability Index (GDS-Index) 2023 analysis, a program renowned as the most reliable benchmarking and improvement tool in tourism sustainability. Since joining the program in 2021, Tallinn has consistently improved its performance. Today, it surpasses the average scores of cities in North America, Eastern and Western Europe, and also ranks higher than any other city in Eastern Europe in individual assessments.

Last year, Tallinn recorded 2.95 million international visits, over half of which were multi-day visits. The number of overnight stays in accommodation establishments reached 1.18 million guests, with the average length of stay increasing.

In autumn 2022, a support measure for conference tourism was created to attract more conference tourists to Tallinn. The maximum amount of support is planned to be up to €30 000 per conference. Tallinn will start supporting international conferences in the city next year. The first call for applications has already been launched and is open until 25 January.